By Maddie M | Wednesday 31 January, 2018
Digital marketing is the umbrella term used for all your online marketing. 50% of the earth’s population are online and using the internet. Due to this vast percentage, traditional marketing efforts are no longer enough. Today’s digital marketing is about communicating with your customers on a personal level in a place they spend most of their time. It’s about attracting those new customers in intuitive and abstract ways. We believe the real skill in today’s online marketing is about spotting opportunities you didn’t even know existed and acting upon them in the most efficient and cost effective way.
Digital marketing is the most cost effective way to market your business. It’s efficient, versatile but yet complex and unpredictable. With digital marketing businesses can promote their business and adapt strategies at any time with the data collected however, there’s a spider’s web full of methods and hubs. Choosing the right ones are critical to making your marketing efforts worthwhile.
Apart from all of the above, digital marketing has the following benefits:
Fair enough, you want to know what it involves?
Well the way we put it is there are digital hubs which need techniques to grow the hubs. Both of these are crucial to any strategy working and business growing. Let’s break it down.
You get the idea… Any digital elements or platforms that form part of your business count as a digital hub.
In short, yes absolutely! Since B2B and B2C use completely different business models, this will reflect in the methods used to market the business. For example a company selling clothing to consumers will have a completely different strategy to a business who sells CRM software to businesses.
This strategy is normally more based around lead generation and creating content for business platforms. It’s about connecting with businesses and finding way your business can help them be more efficient and generally ‘be better’. Affiliate and influencer marketing are popular for B2B strategies.
On the other hand, you will often find B2C strategies based around social media, automating customer service whilst still being able to connect with consumers on a personal level and targeting advertisements on a personal level. B2C would be generally be more about creating user engagement and persuading consumers without even having to physically talk to them.
Of course, you do have to keep in mind every strategy should be planned and built around the company, the audience they want to reach and the data collected.
Digital marketing is becoming more and more affordable. Businesses (like us!) understand and appreciate a small business cannot afford to spend thousands on digital marketing strategies but on the other hand businesses with large marketing budgets are able to achieve much more.
We like to build our clients businesses with them. We will help, guide and advise our clients on the best methods and strategies making sure we are sticking to your budgets but also ensuring you there a plans in place for your businesses future growth.
If you are interested in getting your business growing with Redder, we would be happy to help! Please get in touch anytime.