By Maddie M | Tuesday 28 August, 2018
The title tag is often overlooked but is an important part of your on page SEO. The title tag is a HTML element which will give your web page a title. This is read by search engines, social media platforms and also your browsers.
When writing your page title in most CMS websites, your title tag will be automatically created from the page title. SEO Tools such as Yoast for WordPress, will help you customise you title tag and also optimise it for social platforms.
<title>The page Title</title>
The title tag is a big factor to improving your page’s ranking. It appears in several places, some of these include:
These places are likely to be how your users find you, thus meaning your Title Tag will be biggest deciding factor as to whether they click on your link or not.
We suggest including at least 1 of your keywords and your brand name in the title. It’s important for SEO to have your keyword in the title, your brand name will help users know who the web page is from.
As suggested by Moz, the optimal format for your titles are:
Primary Keyword – Secondary Keyword | Brand Name
E.G. Flawless Title Tags – SEO meta tags | Redder
A famous question by most! The truth is there is NO REAL CHARACTER LIMIT, Google works by width of the title. So a title with lots of I’s could be much longer than one with lots of W’s. This is because the letter W is much wider than the letter I.
Most sites recommend an average of 50-60 characters as a guideline.
Don’t make it to long, as mentioned above keep it under 60 characters and use the format suggested by Moz.
SEO title are obviously read by search engines but the most important people that will read them are your users. Make sure your title is clear and gives the user a full understanding of your web page
Like the suggested format above, we suggest only using 2 of your most important keywords in your title. Stuffing in too many keywords looks spammy to both users and search engines!
It’s important that each page has its own unique meta information. Users and search engines needs to understand the difference between all of your web pages.
Google has tons of algorithms, sometimes depending on the screen the results are shown, the title may be cropped or slightly rewritten by Google’s engines. To avoid losing out make sure your most important keyword is first.