By Maddie M | Tuesday 28 August, 2018

Writing Great SEO Title Tags



What are Title Tags?

The title tag is often overlooked but is an important part of your on page SEO. The title tag is a HTML element which will give your web page a title. This is read by search engines, social media platforms and also your browsers.

When writing your page title in most CMS websites, your title tag will be automatically created from the page title. SEO Tools such as Yoast for WordPress, will help you customise you title tag and also optimise it for social platforms.

Code example


<title>The page Title</title>





Why are Title Tags so important?

The title tag is a big factor to improving your page’s ranking. It appears in several places, some of these include:


Example title of Redder title Tag | Redder

Search Results Page

A good example of title tag in Google Search Results | Redder

Social Media

A good title tag example for social media platforms |Redder
These places are likely to be how your users find you, thus meaning your Title Tag will be biggest deciding factor as to whether they click on your link or not.


Title Format

We suggest including at least 1 of your keywords and your brand name in the title. It’s important for SEO to have your keyword in the title, your brand name will help users know who the web page is from.

As suggested by Moz, the optimal format for your titles are:

Primary Keyword – Secondary Keyword | Brand Name

E.G. Flawless Title Tags – SEO meta tags | Redder



How long should my title be?

A famous question by most! The truth is there is NO REAL CHARACTER LIMIT, Google works by width of the title. So a title with lots of I’s could be much longer than one with lots of W’s. This is because the letter W is much wider than the letter I.

Most sites recommend an average of 50-60 characters as a guideline.



Writing a good Title & what not to do when writing SEO title tags:

1. Keep it a good length

Don’t make it to long, as mentioned above keep it under 60 characters and use the format suggested by Moz.

2. Make sure it’s readable to humans

SEO title are obviously read by search engines but the most important people that will read them are your users. Make sure your title is clear and gives the user a full understanding of your web page

5. Don’t stuff to many SEO keywords in

Like the suggested format above, we suggest only using 2 of your most important keywords in your title. Stuffing in too many keywords looks spammy to both users and search engines!

6. Every page is unique, so should its title be

It’s important that each page has its own unique meta information. Users and search engines needs to understand the difference between all of your web pages.

7. Put your important keywords first

Google has tons of algorithms, sometimes depending on the screen the results are shown, the title may be cropped or slightly rewritten by Google’s engines. To avoid losing out make sure your most important keyword is first.

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